CREATIVE DIRECTION | FASHION DESIGN | BRAND DEVELOPMENT | VISUAL STORYTELLING
Moon Flower Child: A Decade of Visionary Design
This long-term brand project brought together conscious fashion, handmade goods, and soul-centered storytelling. As the founder and creative director ofMoon Flower Childfor over 10 years, I led the vision from concept to execution—designing seasonal collections, directing brand campaigns, and building a lifestyle brand rooted in self-expression and intention.
The work included:
- Fashion Design & Technical Development
- Sewing, Pattern Making & Sample Production
- Creative & Art Direction for Campaigns
- Branding & Visual Identity Design
- Photoshoot Styling & Content Creation
- Pop-up Shop Concepts & Market Activation
This brand was a reflection of my deep love for storytelling through wearable art. It embodied slow fashion, intentional living, and the power of aesthetics to inspire connection, confidence, and personal expression.
Moon Flower Child Problem + Solution
Many women struggle to feel truly seen in mainstream fashion. Mass-produced clothing often overlooks individuality, body diversity, and the deeper desire to express identity through personal style. Women seeking pieces that reflect their soul, story, and shape are often left feeling unseen or forced to conform.
Moon Flower Child was created as a wearable art brand offering one-of-a-kind, handmade garments designed to empower women to stand confidently in their uniqueness. Each piece is thoughtfully crafted to celebrate self-expression, natural beauty, and body diversity—offering women the chance to wear clothing that feels as original and alive as they are. Through intentional design, storytelling, and styling, the brand helped women reconnect to their inner essence and feel radiant in something made just for them.
Branding Evolution over the years
Desert Sage Bridal Collection
Gypsy on the Eno
Design & Art Director
GARDEN OF INNOCENCE
Design + Art Director
Charleston Fashion Week Capsule Collection
Design & Campaign Art Director
Custom Client Design
Design + Art Direction
Line Sheets + Product Labels
Graphic Design
Mobile Boutique
Project Recap
Moon Flower Child was more than a brand—it was a living expression of my artistic evolution over ten years. Through fashion design, creative direction, and intentional branding, I built a platform that blended slow fashion, self-expression, and soulful storytelling. This project allowed me to explore the full spectrum of my skills—from designing and sewing garments to directing photoshoots, building seasonal collections, and crafting holistic brand experiences.
What began as a mobile boutique grew into a multidimensional brand with a loyal audience, creative collaborations, and a lasting visual identity rooted in authenticity and ritual.