Art Direction | Branding | Packaging | Digital Campaigns
The Scent of Self-Worth: Herbal Perfume Workshop
This multi-format project blends holistic self-care with experiential education. I led the full creative direction for The Scent of Self-Worth—a signature herbal perfume workshop offered both online and in person.
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The project included:
- Campaign Art direction
- Video editing
- Packaging design
- Paid ad creatives
- Campaign imagery and video content
- Sponsor/media pitch deck
HERBAL PERFUME WORKSHOP PROBLEM + SOLUTION:
Many people crave more intentional self-care rituals but struggle to find experiences that feel both creative and personally meaningful. There was also a need for a cohesive brand and concept to unify the online course and in-person workshop experience.
The Scent of Self-Worth was created to solve this by guiding participants through the process of crafting their own herbal perfume—merging sensory connection, visual storytelling, and holistic branding into one empowering, ritual-based experience.
Packaging and unboxing experience for workshop kit
Creative direction + editing for digital campaign content
Digital + print + video marketing assets for workshop promotion
Sponsor Pitch Deck
Project Recap
This project is a beautiful example of how design can elevate ritual. It allowed me to merge visual storytelling, wellness education, and physical product development to create a cohesive, soul-centered brand experience.