CAMPAIGN DEVELOPMENT | LIFESTYLE PHOTOGRAPHY | STORYTELLING | BRAND CONTENT
🚐 Happy Campers Iceland
This campaign was created to inspire safe, soulful travel during a time when connection to nature and space felt more vital than ever. I led the full creative direction—developing a visual story that highlighted the freedom and flexibility of van life in Iceland. From documenting remote work setups to playful family moments, the goal was to position Happy Campers as the go-to brand for mindful, socially distanced adventure.
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The project included:
- Concept + campaign development
- Visual storytelling + content creation
- Video editing for brand and promotional use
- Lifestyle + brand photography
- Documentation for web, email, and social channels
- Strategic focus on highlighting remote work + family travel
Happy Campers Project
During the height of the COVID-19 pandemic, travel brands like Happy Campers faced the challenge of staying relevant amid restrictions and uncertainty. With its wide-open landscapes, Iceland was uniquely suited for socially distanced travel—but needed fresh visual storytelling to inspire confidence and adventure.
I developed and executed a lifestyle campaign focused on remote work, family travel, and intentional living. Through photojournalistic imagery, I captured daily life inside the camper—cooking, working, exploring—framed by Iceland’s dramatic scenery. The visuals highlighted freedom, connection, and safe exploration in a time of isolation.
Lifestyle art direction
Project Recap
The final content delivered an authentic, emotionally resonant view of camper van life in Iceland—positioning Happy Campers as a brand rooted in modern, mindful travel. The imagery invited audiences into a world of freedom and connection at a time when escapism and grounded experiences mattered most.