Art Direction for Holistic Brands & Soul-Led Businesses
I help wellness, lifestyle, and slow fashion brands translate their essence into intentional, high-vibe visuals. Whether you’re launching a product, building a campaign, or refining your brand identity—I'll help you bring your story to life with clarity, beauty, and soul.
What I Offer
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Campaign Art Direction
Concept development, visual strategy, moodboarding, and creative shoot styling for intentional campaigns and launches.
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Brand Identity & Aesthetic Development
Logos, color palettes, typography, and visual systems—plus website layout direction and design concepts that bring your brand to life both digitally and physically.
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Photography & Content Direction
Lifestyle and product photography, creative shot planning, and branded content for social, email, and eCommerce platforms.
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Creative Consulting
Brand alignment sessions, aesthetic clarity, and guidance for emerging or evolving businesses.
Who I work with
I partner with purpose-driven businesses that offer more than just a product—they offer connection. My clients are rooted in wellness, creativity, and intentional living, including:
- Holistic & wellness-based businesses
- Experiential brands in retreat hosting, healing arts, and service-based offerings
- Product-based brands (herbal goods, skincare, jewelry, and artisan objects)
- Sustainable fashion & lifestyle brands
- Conscious food, beverage, and sensory experience creators
- Artists, educators, and creatives offering mindful experiences
Because your audience doesn’t just want something beautiful—they want something that feels true, inspires trust, and creates connection.
Why Choose Juliana?
I bring more than just a creative eye—I bring presence, intention, and heart to every brand I touch.
With over a decade of experience across fashion, photography, branding, and holistic product development, I understand how to translate your vision into a visual world that’s both beautiful and meaningful. I specialize in working with soulful businesses—those who lead with purpose, care deeply about their impact, and want visuals that reflect the essence of who they are.
From campaign styling to visual identity, I offer a collaborative experience that’s both strategic and intuitive—so your brand feels aligned from the inside out.
If you’re ready to tell your story through powerful imagery and authentic design, I’m here to bring it to life.